Background information
- GreenHomes is an innovative, for-profit climate technology venture dedicated to building net-zero homes. Its mission is to combat climate change through residential construction, aiming to create homes that generate more energy than they consume, and enhance community living standards. It thrives at the intersection of climate and housing—two of the major global issues.
- The core feature of its net-zero home is an integrated solar rooftop, resistant to earthquakes and winds in full compliance with local building code. These homes not only entail significantly reduced carbon footprints but are also designed for potential integration with smart technologies. They offer adaptable designs to meet specific community needs.
- Having successfully built prototypes in India, GreenHomes is now deciding between expanding its operations into Malaysia or Philippines.
- As such, GreenHomes has engaged us to explore two key issues:
- Identifying the more suitable market for GreenHomes to enter first, between Malaysia and Philippines
- Developing strategic recommendations for GreenHomes to ensure a successful market entry into the selected market
Other information
- GreenHomes is currently raising USD 3 million from its investors
- GreenHomes does not possess the resources to enter both markets simultaneously
- GreenHomes only wants to decide between the two markets and thus will not consider other markets not listed in the scope
- GreenHomes is open to any market entry strategy executable within the timeframe of next two years
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